MR PORTER launches first Mr Porter Health In Mind exclusive sport capsule with Rapha
MR PORTER, the award-winning global online destination for men’s style, and leading cycling lifestyle brand Rapha announce the upcoming launch of an exclusive sport capsule dedicated to raising awareness, funds and community engagement in support of MR PORTER Health In Mind, a fundraising and content initiative in partnership with leading men’s health charity Movember.
On 17 August, three exclusive MR PORTER Health In Mind x Rapha cycling jerseys will launch on MR PORTER, with designs inspired by Rapha’s archive catalogue and produced in MR PORTER Health In Mind’s signature green colourway. Each cycling jersey will cost £135/$165/€150 and feature a unique MR PORTER Health In Mind label; net-profits* from the sale of each jersey will be donated to the MR PORTER’s Health In Mind Fund, powered by Movember, which supports Movember’s men’s mental and physical health initiatives around the world.
To celebrate the launch of this exclusive Rapha capsule, MR PORTER has produced a dedicated story and short film starring two friends, Messrs Leon Cerrone and George Marshall, who discuss how their friendship was forged through a shared passion for cycling and how that friendship was instrumental in saving Mr Cerrone when he hit rock bottom. The story will debut on 20 August in MR PORTER’s online magazine, The Journal.
From 22 August, MR PORTER’s Instagram account (@mrporterlive) will also host the Friends of MR PORTER Cycling Club. Set to feature a curated group of MR PORTER Health In Mind x Rapha influencers who will share their love of cycling while highlighting the importance of having a strong support network, this new social initiative is designed to reinforce the message of friendship and camaraderie at the heart of MR PORTER’s Health In Mind. The Friends of MR PORTER Cycling Club will also live on each of the influencers’ own channels.
We’re excited to launch the exclusive MR PORTER Health In Mind x Rapha capsule to support our ongoing work around men’s mental and physical health. With MR PORTER Health In Mind, we not only aim to create product we love, in which net profits support our charity partner Movember, but to spotlight and role model healthy behaviour, that engages our community and develops conversations around mental and physical health. We’re proud to bring this MR PORTER x Rapha collection to our shared audiences around the globe.
I’m delighted that we are working with MR PORTER on this capsule for Health in Mind. I’ve cycled every day for more than 30 years and the main reason I have kept riding is that it keeps me centred and grounded, helping me make sense of the world and the challenges that are thrown at me. Cycling really is the best form of daily therapy for me, which is why I am so passionate about getting more people on bikes.”
Over the past few months, we’ve seen more and more men turn to cycling as a way to improve their physical fitness as well as their mental health and wellbeing. There’s a passionate cycling community out there and we want riders to help us by doing what they enjoy the most, but this time united behind a cause. Globally, one man takes his own life every minute, and the funds raised with this collaboration will go to the MR PORTER Health In Mind Fund powered by us at Movember, enabling us to continue to tackle the issues that so many men face.