YOOX presents Ciao Italia! A digital Italian summer escape
On July 21st, YOOX will unveil Ciao Italia! – an exciting virtual gateway to the most beautiful holiday destinations of the Bel Paese to discover Italian creativity, products only previously found by rummaging through small stores, hidden shops and artisanal brands when on holiday.
The project is conceived around four themes epitomizing the perfect Italian holiday: DOLCE FAR NIENTE – the pleasure of relaxing: an elegant bikini, a light caftan, a pair of woven sandals and a straw hat to create a breezy look to help make you feel indulged during Summer’s most relaxing moments; BUON APPETITO – Good Appetite (Enjoy!): a selection of tableware, including tablecloths, colorful glasses and hand-painted ceramics, a taste of Italy for your home; AL MERCATO – market strolling in printed, lighter cotton dresses with flat shoes, like sandals, slippers and espadrilles, and a must-have large bag; and FERRAGOSTO – the most awaited summer Festival, an opportunity to see and to be seen: bold accessories and desirable dresses to dance the balmy night away.
Through this edit, YOOX has provided the ultimate guide for their customers from more than 100 countries in the world, showcasing the best possible selection of Italian artisanal brands… because as the saying goes: Italians do it better… and it couldn’t be truer!